In it, he argues that other cities have successful local showcases and North Texas should too. I know UTA would be on board. My guess is so would University of North Texas. But TCU hasn't played the Mavericks in years based on the tired argument that they have nothing to gain. From what I've ascertained, SMU is the same way.
In fact, Rick Gosselin quotes that elitist-attitude in his article, and then shuts that idea down:
"We are always open to evaluating options," SMU athletic director Rick Hart said, "but our preference is to play home games and home-and-home series -- like we have with TCU -- which reward our students, fans and season-ticket holders and allow us to showcase our campus and what we believe is one of the best arenas and in-arena experiences in all of college basketball to a national audience."
It's understandable why SMU would prefer to stay at home for its games every winter and out of any local tournaments. The Mustangs have gone national and have the most to lose of the four programs. But this tournament wouldn't be about SMU. It would be about celebrating college basketball in the area. It would be about generating local interest and enthusiasm for the sport. It would be about establishing a tradition.
The idea in the last two sentences is it in a nut shell. The idea from the "bigger" programs is that playing "smaller schools" hurts the RPI if they win, and hurts recruiting if they lose, especially if it is against a school in the same recruiting footprint.